# Marketplace strategy
A marketplace listing is a product page. Treat it like one: the headline, the price, and the friction to buy determine everything.
## Choose the right listing type
- **Buy It Now.** Highest conversion. Use when you have a firm floor and want a fast close.
- **Make Offer.** Highest ceiling. Use for one-of-a-kind names where you expect a strategic buyer.
- **Lease / rent-to-own.** Highest reach. Cash-flows a name that would otherwise sit, and every payment counts toward the purchase price.
- **Auction.** Best for time-boxed liquidity events, not day-to-day sales.
## Price like a professional
1. **Anchor on comps.** Pull three closed sales for similar names in the last 18 months. Your price sits inside that band.
2. **Price in round numbers.** `$4,500` reads as a considered valuation. `$4,499` reads as retail.
3. **Publish the price.** "Make offer" without a range invites lowballs. A visible number filters serious buyers in.
4. **Never chase.** If a buyer walks, hold. Panic discounts train the market to wait you out.
## Reduce friction to close
- Instant checkout. Every extra step drops conversion by double digits.
- Escrow by default. Buyers of premium names expect it; sellers of premium names benefit from it.
- DNS-based ownership proof up front. Verified listings sell 2–3x faster than unverified ones.
- Clear transfer instructions in the listing footer. Buyers who understand the handoff are buyers who click "buy".
## Lease-to-own as a growth channel
A monthly lease turns your inventory into recurring revenue while keeping the sale optionality alive. Set the lease so 24–36 months of payments equal your target sale price, and you convert a browsing founder into a paying tenant in a single click.
